You can’t trust your eyes to tell you what’s real anymore, says the head of Instagram

Adam Mosseri, the head of Instagram, has recently expressed his views on the evolution of photography on social media, particularly in the context of the surge of AI-generated content.

He critiques the current state of visual media, emphasizing the challenges of maintaining authenticity as AI technology increasingly blurs the lines between real and artificial imagery.

Mosseri’s reflections highlight a shift away from traditional photography ideals, suggesting that camera companies are focusing on outdated aesthetics that prioritize professional-looking images over genuine moments.

He notes that the conventional Instagram feed, once dominated by carefully curated square photos, is no longer the primary way users share content. Instead, platforms like Stories and direct messages have emerged as more authentic forms of communication. Mosseri argues that while polished images may appeal to some, they lack excitement and authenticity.

He predicts a growing trend toward a raw aesthetic, where unedited and imperfect images become more valuable as they signify reality in a world saturated with perfection. This shift reflects a desire for content that resonates on a personal level rather than adhering to traditional beauty standards.

Mosseri also addresses the implications of AI’s capabilities in creating lifelike but artificial imagery, cautioning that the distinction between genuine and fabricated content will blur further. He suggests that social media platforms may need to develop methods for identifying and labeling AI-generated content, as the ability to discern real from fake will become increasingly challenging.